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The WeBuy on-demand advertising platform enables buyers to choose how, when, and why they can be reached by sellers and whether or not they should be reached in the first place. If the buyer opts to be reached, he gets rewarded for being contacted with no buying commitment. Leveraging geolocation tools, sellers can control and wisely allocate their ad budgets, ensuring they are targeting the right market. This breakthrough solution eliminates the clogs that have been backing up the system by completely removing the source of this congestion: middlemen.