Asia’s largest crypto and blockchain information provider——CoinNess, is marching out of its comfort zone and setting eyes on a non-Asian market, the USA – home to more than 20 million cryptocurrency investors.
Slightly more than one year since its inception, CoinNess has registered more than three million users in over 150 countries. “We have ridden the tides, in the right way, with the right timing,” concluded CEO Peter Tan.
What is “the right way?” CoinNess has introduced a new reporting paradigm that features 24/7 news briefings, handpicked and manually abstracted from over 500 reliable resources worldwide. News stories are supplemented by quantitative analysis-based investment tools—such as Intelligent Market Monitor and Capital Flow Indicator—to build better-informed trading decisions.
Why America and why now?
“We are the cure to competitive heterogeneity in the targeted markets,” said Tan. “ Our competitors feed English-speaking investors with single-dimensional information, while news aggregators present general information targeted for the masses.”
CoinNess is built to help every investor to get real time market information, be it blips on the charts or a crypto bill pending in the Russian parliament. All this information is available on the CoinNess app in one paragraph and on one screen.
“No one is there to compete with us in this persistent bear market,” Tan teased, “many of them are busy filing for bankruptcy, and we are still frequented by 180,000 daily active users.”
Will CoinNess be the lucky one?
CoinNess is not the first—and certainly not the last—ambitious company to attempt the American market. However, its mobile-oriented services deserve praise for its ingenuity and originality in China where the mobile Internet industry is widely considered the most developed in the world.
Though the CoinNess team is diverse with team members from South Korea, England, China, and so on, over half of the members are Chinese Internet veterans with experience from the BAT Internet giants.
However, there are difficulties to still overcome—more specifically localization in foreign markets. These challenges are no different than what other major companies in China have faced in the past, for example, Tencent’s WeChat.
Whether CoinNess is able to triumphantly penetrate the American market, or not, remains to be seen. However, with some of the greatest talent in the industry, if anybody can do it, CoinNess can.