Blockchain4media has partnered with enterprise software firm R3 to develop innovative solutions to prevent fraudulent and invalid ad traffic, using R3’s Corda blockchain platform.
Based in the US, Blockchain4media will use Corda combined with artificial intelligence (AI) and machine learning, to detect non-validated end-users and false engagement with ads. It provides advantages for digital advertisers and their brands by acting as an unbiased intermediary to validate consumer reception, improving defenses against fraud and reversing disruption to growth and profit.
“The speed of transactions on Corda was a key criterion in the technology selection process and will enable Blockchain4Media to help prevent fraud and put control back in the hands of the media buyers and the brands they serve,” says LuRae Lumpkin, CEO of Blockchain4Media. In response to the World Federation of Advertisers principles for partnership issued earlier this year, Blockchain4Media will provide third-party validation that inventory is viewable, fraud free, brand safe and on target.
David E. Rutter, CEO of R3, comments: “Corda’s unique design will enable Blockchain4media to provide digital advertisers and brands with access to authentic consumer engagement. We look forward to working with them to develop ground-breaking solutions to tackle ad fraud.”
Corda and Corda Enterprise are the foundation of a vibrant ecosystem of interoperable applications. These apps are built by R3’s partners, harnessing the power of blockchain to overcome the specific challenges faced by their customers.
R3 is an enterprise blockchain software firm working with a broad ecosystem of more than 200 members and partners across multiple industries from both the private and public sectors to develop on Corda, its open-source blockchain platform, and Corda Enterprise, a commercial version of Corda for enterprise usage.
R3’s global team of over 180 professionals in 13 countries is supported by over 2,000 technology, financial, and legal experts drawn from its global member base.
The Corda platform is already being used in industries from financial services to healthcare, shipping, insurance and more. It records, manages and executes institutions’ financial agreements in perfect synchrony with their peers, creating a world of frictionless commerce.
Blockchain4Media was developed by Custom Blockchain Solutions, an enterprise custom software development firm with a team across Europe and the US. The company combines years of custom software development and digital advertising expertise.
Custom Blockchain Solutions is leading the way to cross-industry innovation using blockchain technology. They also possess an award winning team with some of the industry’s first certified blockchain developers.
Initial funding for Blockchain4Media is in partnership with Entrepreneur Magazine Financial Partners.