Thursday, January 2019
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Exclusive with Evelina Lavrova
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Exclusive with Evelina Lavrova

Tell us briefly about you

My name is Evelina Lavrova. I’m CMO at Waves World (Waves Mining Pool and crypto marketplace) and founder and CEO of DeCrypto PR. Also I’m a Global Women in Blockchain and Women in Blockchain International (WIBI) Groups Member. I’ve spent the last 2 years as head of Global Marketing and PR at Waves Platform (Top 20 on Coinmarketcap) and was named among the Top 10 Females in Crypto 2017 by Crypto Core Magazine. Prior to that I promoted Pay-Me, Yell, Gett, and other companies.

How did you start your business?

In summer I left my job and joined one of the Waves Nodes – Waves World. I still had some time for consulting. I discussed work with some teams and realized that I didn’t want to just join one more company, I’m ready to try something new that I didn’t do before. Also, some startups asked me about help with marketing and PR, so I’ve decided to launch my own company.

Why did you launch your company for what reasons?

When I became an entrepreneur, I started to understand startup founders better, their fears and difficulties. You have more freedom, but at the same time you have more responsibilities. When developing your company you should always develop yourself and grow your skills and value. One of the most important things is networking and the people around you.

 

What solutions do you provide?

I help blockchain and crypto startups with international expansion and help them to build their own brands. We provide content and influence marketing, public and media relations, event management and public speaking, etc.

 

What are your goals in 2019?

I want to build an international company, so I’m very active looking for local partners in the US, Europe and Asia, and experienced individuals with the same goals.

 

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